
I was thinking about the Overture Center last night in lieu of trying to give itself to the city for a buck. And who says you can’t get much for a buck these days? They’d literally be giving itself to the city, but they’d also be giving the city a large debt, which would eventually need to be paid off by the tax payer. I think it’s safe to say the taxpayer would be livid about bailing out a business for its failures. Don’t we pay enough taxes already?
Before I go any further I just want to say, I’m a huge fan of the Overture Center. I go to many shows there each and every year. It’s an absolutely gorgeous facility, but did Madison really need a “world class” facility? Of course not. Madison needed something better than the Civic Center, but maybe updating the current facilities would have been a better option. Either way, the facility has been built and there’s now a huge debt in the midst of a recession, so now what?
If I were to buy the facility, here’s what I’d do:
Overture Board. I’d first and foremost do away with the Overture Board. I have nothing against anyone on the board, but like the Green Bay Packers defensive coaching staff, it’s time for a change. They need to inject some youth into the board with business-minded individuals who have a love of the arts.
Better Programming. There is a lot of great acts coming to the Overture Center, but there could be a lot more. That place should be booked pretty much every night of the week. The programming should appeal to a wider demographic, not just old rich white people. Get edgier. For example: If you’re going to book comedians, don’t play it safe with performers like Bill Cosby and Jerry Seinfeld. How about someone like Dane Cook or Bill Mahr? No more Nylons, Four Bitchin Babes, or Pink Floyd tribute bands. I’d bring back the Isthmus Jazz Festival, Madison Blues Festival, and probably create a few more music/art festivals to the Overture. Wisconsin Film Festival would be another one.
Promoters. I would talk to all of the major promoters in town and see what they can do for me. I’d get a wider variety of artists in all of the venues within Overture’s facility, in particular, the Capital Theater. Provide some competition for the Oprheum, Barrymore, and the Majestic.
Union. I would get rid of the union and trim any fat needed to allow for better overhead. In this day and age, there is no need for a union. If the workers don’t like it, they can walk…..buh-bye!
Sell the Organ. The organ is super cool, but is it necessary? I’ve heard it many times, and each time I’m anticipating being blown away, and I’m not. The only person that’s blown away by the organ is probably the person that gets to play it.
Naming Rights. I actually despise it when businesses sell the naming rights to their facility, but desperate times call for desperate measures. I guarantee there’s a business out there with a ton of money willing to pay top dollar to slap their name on the building. Sign a business to a 10-15 year contract, pay off some debt, and be done with it.
Alcohol. I would allow alcohol in the venues, depending upon the type of show. If the Capital Theater is going to have a blues or rock act, sell booze. Madisonians love to sit down, listen to music, and drink some alcohol….in that order.
Sponsors. I say get some big name sponsors to put their name all over the facility, but in a tasteful manner. I wouldn’t want to the Overture Center to turn into a sponsor driven facility like the Kohl Center, but more revenue is needed.
It’s time to put egos aside, and come up with some new and innovative ideas. It’s time for change. The current formula isn’t working. Good luck!
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